NxWorries Why Lawd? LP -Coloured Vinyl-

7 juni 2024

Indie Only

Gold Smoke with Blue Splatter

The long-awaited second album from NxWorries – the iconic duo of superstar vocalist
Anderson .Paak and GRAMMY Award-winning beatmaker and producer Knxwledge.
8 years after their breakthrough debut Yes Lawd!, NxWorries return with Why Lawd?
– a winning combination of Knx’s unmistakeable beats and .Paak’s instantly
recognizable vocals.
This time, special guests are invited along for the ride. Featured artists include H.E.R.,
Snoop Dogg, Thundercat, Earl Sweatshirt, Rae Khalil and more.

• Knxwledge is a GRAMMY Award-winning artist and producer. In addition to
successful solo albums, he has worked with Kendrick Lamar, SiR, Khruangbin,
and more. Anderson .Paak is a multiple GRAMMY Award-winning singer and
rapper.
• Featured artists on Why Lawd? include H.E.R., Thundercat, Snoop Dogg, Earl
Sweatshirt, Charlie Wilson, Rae Khalil, and October London.
• Full slate of UK & international PR and radio in all major markets, targeting
top-tier opportunities across pop, hip-hop, R&B and alternative media.
• NxWorries’ 2023 summer festivals tour included Cross the Tracks (headline),
Primavera Sound, We Love Green, Roskilde, and many more.
• Music video for HereIAm feat. Snoop Dogg and October London, directed by
Anderson .Paak.
• NPR Tiny Desk confirmed around release.
• Outdoor campaign including billboards and street postering in key cities.
• Creative marketing with influencer campaign, viral experiential moments,
OOH teasers, and more.
• Music videos directed by Anderson .Paak, animated content, visuals, & more.
• Value adds for indie retail & signed test press competition around preorders.
• Coverage for released singles in Pitchfork, The Needle Drop, New York
Times, The Fader, Stereogum, The Times, NME, BBC Radio 1, BBC 6 Music
and many more.
• Combined social following of over 8.5M.
• 500m streams for NxWorries to date.